Innovation Nation: Viscira® Digital Tour Resumes in Earnest Across the Country

03:00 EDT 26 Mar 2019 | PR Web

2019 Marks the Third Year for Viscira’s Digital Innovation for Healthcare Roadshow

SAN FRANCISCO (PRWEB) March 26, 2019

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is pleased to announce plans for its third annual Digital Innovation Roadshow, also known as “Innovation Nation.” The goal of Innovation Nation is to keep life sciences companies on the cutting edge of all things digital by creating a forum to review and discuss the latest and greatest technology trends, platforms, and applications.

Viscira’s Innovation Nation is a strategic, user-centered approach to addressing some of the major challenges facing life sciences companies. Using an “Educate, Experience, and Apply” framework, it is a creative way to bring the latest technologies to clients through a series of on-site interactive sessions, demos, and discussions. At its core, Innovation Nation is a collaboration between Viscira and its life sciences clients to explore the use of new technologies, to define new digital experiences and content-delivery media, and to help gain greater insights into how to apply cutting-edge technologies more effectively in different use cases or user experience scenarios.

Last year, Viscira’s Innovation Nation team logged over 100,000 miles traveling to major cities across the US, from Los Angeles to Seattle on the West Coast, to Illinois and Indiana in the Midwest, to Boston, Atlanta, and New York on the East Coast. Viscira’s Innovation Nation team presented to a wide range of audiences, including promotional marketing, medical affairs, commercial operations, HEOR (health economics and outcomes research), and IT teams. In total, Viscira’s Innovation Nation team visited 19 leading life sciences companies, representing almost a 100% increase in participation from the previous year. The company intends to grow this list even further in 2019.

The Innovation Nation team showcased a diverse set of virtual reality (VR) solutions and technologies—from headset-based VR (e.g., Oculus Rift or Go), to mobile-based VR (e.g., Samsung Gear VR and Google Cardboard), and to web- or browser-based VR, including 360 video experiences. The team also showcased holograms and holographic content, augmented reality (AR) solutions (e.g., Microsoft HoloLens), artificial intelligence (AI), audio or voice assistants, and chat bots, etc.

“We’re really excited about continuing the great dialogue with our clients during this year’s Innovation Nation. Over the past two years we have presented some of the latest digital technologies to our clients and have received an overwhelmingly positive response. In particular, many clients are interested in novel ways to implement Augmented Reality and Virtual Reality technologies, and we are responding with additional examples in these areas,” said Rodwin Pabello, Viscira’s Senior Director of New Product Development.

For more information on Viscira’s Innovation Nation, please contact Melissa Chun, Associate Director of Sales and Product Development, at (415) 848-8075 or send an email to

About Viscira
Viscira is dedicated to the design and development of digital marketing solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that integrate best-in-class technology to deliver engaging and memorable content via various electronic channels. Viscira is part of WPP, the largest agency holding company in the world. For more information, please visit the company’s website at or contact Noёl Ashekian at (617) 429-0834.

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