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World Peas Brand Peatos Resolves Trademark Dispute with Frito Lay

09:00 EDT 17 Apr 2019 | Businesswire

Snack it Forward

Ultimate junk snack catfight will take place in supermarket aisles, not in the courtroom

World Peas Brand Peatos, a division of Snack it Forward, today announced its trademark-related disputes between Frito Lay and Snack it Forward have been amicably resolved. Peatos will be winning fans for decades to come.

“We would like to commend Frito Lay on its cooperative attitude toward reaching a resolution that works for both parties,” says Nick Desai, CEO of World Peas Brand Peatos. “This battle will be fought where it should be: in the aisle of supermarkets and the hearts and minds of consumers—not in the courts. This is a great time for all companies that challenge the status quo.”

Junk food-style salty snacks are a $20 billion industry known for crave-worthy taste and appeal but are full of empty calories. The settlement is a result of the rapidly growing upstart challenging the entire junk snack industry with something that sounds too good to be true: junk food with better nutrition.

Although there is still a major battle brewing between traditional "junk food" salty snacks and the new “Better Than Junk” snacks by World Peas Brand, both camps have taste and enjoyment as a primary driver, with the key difference being the former is made from empty-calorie corn and potatoes and contains artificial components, and the latter from nutrient-dense peas and lentils and natural ingredients.

Peatos is a revolutionary crunchy puffed snack that tastes, crunches and satisfies better than junk food, with 4 grams of protein and 3 grams of fiber per serving. Made with non-GMO ingredients, no artificial flavors, no synthetic colors and no added MSG, Peatos is uniquely merchandised in the produce department due to its high plant-based protein content.

ABOUT PEATOS

World Peas Brand’s first snack, Peatos™ is a revolutionary crunchy puffed snack that tastes, crunches and satisfies better than junk food and has twice the protein and three times the fiber of Cheetos® per serving.

ABOUT WORLD PEAS BRAND

World Peas Brand replaces the traditional base (e.g. corn and potatoes) used in salty snacks with pulses (peas and lentils) to deliver better ingredients, better nutrition and better flavor. Learn more at worldpeasbrand.com and find us on Facebook.com/worldpeasbrand and on Twitter and Instagram @worldpeaspeatos. #unjunkyoursnack

PEATOS MEDIA ASSETS LINK

Anne Milo-Shanahan/Valerie Christopherson
peatos@globalresultspr.com
949-608-0276

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