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Food packaging claims mislead consumers with ideas of health

20:00 EDT 28 Apr 2019 | AAAS

(INSEAD) Research finds four distinct ways that food brands claim to be "healthy" and how those types of claims influence consumers' expectations and choices for breakfast cereals, despite not being linked to the actual nutritional quality of the product.

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Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism ...