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$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer

05:04 EDT 13 May 2019 | Forbes

Then there is the uniquely American ubiquitous advertising of hospitals, prescription and over-the-counter drugs, physician clinics, and health insurers, which points to the degree to which the patient is considered a consumer by the suppliers of healthcare services and technologies.

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