Track topics on Twitter Track topics that are important to you
We live in challenging, often contentious times, with political, cultural and environmental issues constantly brewing. Companies across industries face the daunting task of appropriately responding to issues and news on a regular basis, and to help guide our responses at Pfizer, we developed our Social Framework – a way to determine if, when, how and why we will address a societal issue.
“Businesses need to be equipped to respond faster than ever before and have the right spirit, skill and will to engage,” says Sally Susman, Executive Vice President, Chief Corporate Affairs Officer.
The Framework uses four simple questions to guide us:
One recent example of the framework in action is our response to concerns about polarized views on the importance of immigrants to the U.S. workforce. We launched a diversity advertisement to send a clear message that we want the brightest, boldest thinkers to search for life-saving cures regardless of where they come from; talent and innovation know no borders. The ad received over one million views and more than 500 job seekers have visited Pfizer.com/careers in search of opportunities as a result.
"The Social Framework allows Pfizer leaders to use a consistent lens to view issues in an ever-changing landscape, and where appropriate, provide creative responses to our stakeholders,” says Susman.
Visit our Annual Review to learn more at www.pfizer.com/annual.
Tweet me: Today’s ever-changing landscape can be difficult to navigate, but the @Pfizer Social Framework helps guide responses and actions to appropriately address issues. Learn more in Pfizer’s 2018 Annual Report: www.pfizer.com/annual
KEYWORDS: Pfizer, reports, Health, annual review, Social Framework, Business, Issues Management, diversity, NYSE:PFE
Alliances Astrazeneca Bioethics Boehringer Clinical Research Organization Collaborations GSK Johnson & Johnson Lilly Merck Mergers and Acquisitions Nexium Novartis Pfizer Roche Sanofi ...
The Top 100 Pharmaceutical Companies
Top 10 biotech and pharmaceutical companies worldwide based on market value in 2015 2015 ranking of the global top 10 biotech and pharmaceutical companies based on revenue (in billion U.S. dollars) Johnson & Johnson, U.S. 74...
Pfizer is a global pharmaceutical company, the largest in world based on annual sales. In 2009, annual sales were worth $45,448m. Pfizer spend £550m on R&D in the UK alone, and have colleagues in 180 countries. Lipitor, one of its produ...