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For people with strong life purpose, making healthier choices may take less effort

10:32 EDT 14 May 2019 | Science Daily

Why do some people easily meet their fitness goals and love eating healthy foods while others struggle to do either? New research indicates that people with a stronger sense of life purpose are more likely to respond positively to health messages and experience less activity in brain regions associated with conflict processing when exposed to these messages.

Original Article: For people with strong life purpose, making healthier choices may take less effort

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