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Insurance companies: Want to steal your competitors' customers?

20:00 EDT 14 Jul 2019 | AAAS

(Institute for Operations Research and the Management Sciences) Researchers from the United States published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which sheds light on just how much it may take for the companies to profitably 'steal' customers from their competitors.

Original Article: Insurance companies: Want to steal your competitors' customers?

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