Thirty Three Threads Brings Industry Veteran Gill Hong on Board as New CEO

11:00 EST 4 Dec 2019 | Businesswire

Thirty Three Threads, Inc. is pleased to announce Gill Hong became its chief executive officer earlier this month. Hong will also serve on the board of directors. Joe Patterson, company founder and prior CEO, will transition to the roles of chairman and chief operating officer.

Hong comes to Thirty Three Threads with over 25 years of experience in the activewear space, having held senior management positions with Speedo, Nike, and Oakley. Most recently, she served as executive vice president, chief merchandising officer and head of international for Lands' End, Inc.

“We are very excited to have Gill joining the Thirty Three Threads team as CEO,” said Patterson. “Gill’s experience will allow us to greatly accelerate our growth into new categories -- areas in which she has immense experience with some of the world’s strongest brands.”

“I’m joining Thirty Three Threads at a pivotal time. The activewear industry continues to accelerate globally, and combined with the high growth of boutique studio fitness, Thirty Three Threads is well positioned to see tremendous growth in the coming years,” said Hong. “Thirty Three Threads has a unique product offering among its three brands and substantial distribution throughout the world. The ability to continue to build on the authentic, premium positioning the company has established in the fitness sector is very exciting.”

Hong began her new role at Thirty Three Threads on November 4th, 2019.


Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego—our home—and it is here that our story comes to life. Our brands—Tavi Noir, ToeSox, and Base 33—all reflect this synergy, although each steps boldly with its own unique personality.

We define new trends—in the studio and beyond—driven by our customers’ desire to continually enhance their practice. And we dedicate our days to innovating and creating high-performance and enduring quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey.

Cell: 347.306.1479


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