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How to boost sales of fair trade and sustainable goods

19:00 EST 3 Dec 2019 | AAAS

(American Marketing Association) When consumers are given responsibility for whether a product is produced, a stronger link develops between consumers and production that leads to anticipated feelings of guilt or gratification depending on the ethicality of the production process, which then influences purchase intentions.

Original Article: How to boost sales of fair trade and sustainable goods

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