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The market for contact lenses in Taiwan is set to witness growth, with a CAGR of 5.18% in the estimated period of 20192025.
The Taiwanese contact lenses market has been impacted mainly by South Korean culture. Young women especially favor all kinds of South Korean fashions. Contact lenses are increasingly becoming cosmetic products that consumers can choose and purchase from drugstores in the same way that they buy products such as lipsticks. Celebrity marketing is commonly used to promote the usage of contact lenses. As people often choose contact lenses for reasons such as improving their appearance without spectacles, endorsements from pretty female celebrities enhance consumer preferences.
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