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Consumer expectations for automotive interaction models such as fleet vehicles, will certainly be impacted as the unimaginable impacts of COVID-19 come into focus. A new report from the In-Vehicle UX (IVX) group at Strategy Analytics has assessed the potential impact of COVID-19 on interaction with automotive devices and transport services. Design stakeholders have a responsibility to ensure that their organization is future-proofed.
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Strategy Analytics PR Graphic - COVID IVX MaaS 3.25.20 (Photo: Business Wire)
Key report findings include:
Derek Viita, Senior Analyst and report author commented, “New ways of differentiating in MaaS and automated transport that account for concerns of safety and cleanliness need to be considered. Many mobility services have talked about the challenges of cleaning and servicing their fleets. But as consumer awareness of sanitary and safe spaces begins to heighten, now is the time for MaaS and shared AV stakeholders to turn that talk into visible action.”
Added Chris Schreiner, Director, Syndicated Research UXIP, “Research into what is considered to be appropriate automated or human-facilitating cleaning procedures would be an enormously proactive first step.”
Strategy Analytics, Inc.
About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.
About In-vehicle UX
Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.
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