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In order to promote their products, food marketers use labels (e.g., crunchy) to make salient the sound created by the food when it is eaten. Will merely making the sound of the food salient (without changing its actual sound) affect consumption? The extant literature is silent on this question. Addressing this gap, we propose that the mere salience of the food's sound can impact consumption. In three studies, we find that the salience of the food's sound increases consumption because it enhances consumers' auditory experience of the sound of food and increases taste evaluations. However, the salience of the food's sound decreases consumption when experience of the food's sound is impaired or when consumption monitoring is high. The paper's findings advance research on auditory perceptions of food, food labeling, and food consumption, and offer guidance on how to enhance enjoyment and prevent overeating of sound-salient food.
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There is an increasing body of evidence that life meaning is inversely related to alcohol consumption. Much of this research is cross-sectional and few studies have examined mechanisms for the inverse...
Attribution of abnormally heightened salience to daily-life stimuli is considered to underlie psychosis. Dopaminergic hyperactivity in the midbrain-striatum is thought to cause such aberrant salience ...
Our society has been marked by mounting discourses on the necessity of sustainable and environmentally friendly food consumption, as sustainability problems regarding food systems will likely become m...
In the absence of specific data on food consumption of allergic consumers, general population surveys are used for risk assessment. Most of allergy risk assessment's experts advise that an understandi...
In print advertising, the use of static pictures depicting models eating food is common practice. However, less is known about how the depiction of models in different phases of consumption (holding f...
Government has popularized potatoes as a major staple food in China. Potato, a potassium-rich food with high glycemic responses after consumption, exhibits unclear effects on hypertension....
The Nutri-Bébé 2013 survey is an observational cross-sectional study aiming to update food consumption, practices and nutrient intakes in children under 3 years of age in metropolitan Fr...
Reducing power consumption in the cochlear implant is crucial to the development of future smaller sound processors. The commercial MP3000 sound coding strategy has been shown to be more e...
This study will assess the impact of repeated sweet versus non-sweet food consumption on subsequent sweet and non-sweet food preferences and intakes
Recent epidemiological studies show that egg consumption is associated with insulin resistance and altered glycemic control. For this study, the investigators hypothesize that this associa...
The production and movement of food items from point of origin to use or consumption.
Keeping food for later consumption.
Food prepared for consumption without exposure to heat.
A consistent pattern of food and drink consumption that contributes to the development and advancement of DENTAL CARIES.
The transmission and reproduction of transient images of fixed or moving objects. An electronic system of transmitting such images together with sound over a wire or through space by apparatus that converts light and sound into electrical waves and reconverts them into visible light rays and audible sound. (From Webster, 3rd ed)
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism ...
Hearing, auditory perception, or audition is the ability to perceive sound by detecting vibrations, changes in the pressure of the surrounding medium through time, through an organ such as the ear. Sound may be heard through solid, liquid, or gaseous mat...