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The effects of flipped classrooms on undergraduate pharmaceutical marketing learning: A clustered randomized controlled study.

08:00 EDT 10th April 2019 | BioPortfolio

Summary of "The effects of flipped classrooms on undergraduate pharmaceutical marketing learning: A clustered randomized controlled study."

Recently, flipped classrooms (FCs) have gradually been used in Chinese higher education settings. However, few studies have focused on the effects of FCs on interdisciplinary curricula. The purpose of this study was to examine the impact of an FC on the engagement, performance, and perceptions of students and on teacher-student interaction in a pharmaceutical marketing course.

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Journal Details

This article was published in the following journal.

Name: PloS one
ISSN: 1932-6203
Pages: e0214624

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Medical and Biotech [MESH] Definitions

Process in which individuals take the initiative, in diagnosing their learning needs, formulating learning goals, identifying resources for learning, choosing and implementing learning strategies and evaluating learning outcomes (Knowles, 1975)

Application of marketing principles and techniques to maximize the use of health care resources.

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Change in learning in one situation due to prior learning in another situation. The transfer can be positive (with second learning improved by first) or negative (where the reverse holds).

A principle that learning is facilitated when the learner receives immediate evaluation of learning performance. The concept also hypothesizes that learning is facilitated when the learner is promptly informed whether a response is correct, and, if incorrect, of the direction of error.

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