Strategies for overcoming aversion to unnaturalness: The case of clean meat.

08:00 EDT 4th April 2019 | BioPortfolio

Summary of "Strategies for overcoming aversion to unnaturalness: The case of clean meat."

Clean meat (grown from animal cells rather than rearing animals) has the potential to address many concerns associated with meat production. However, research suggests that the perceived unnaturalness of clean meat could be a barrier to consumer acceptance. This study investigated the efficacy of different messages designed to address consumers' concerns about clean meat naturalness. In an experimental design, participants read one of four messages: clean meat is natural, conventional meat is unnatural, naturalness is not important, or highlighting benefits of clean meat without addressing naturalness. The results indicated that arguing that conventional meat is unnatural resulted in a significant increase in some measures of acceptance compared to other messages. Arguing that clean meat is natural and challenging the appeal to nature were less persuasive, and challenging the appeal to nature resulted in some measures of acceptance being lower than not addressing naturalness. We discuss these results in the context of existing naturalness research and give recommendations for further research.


Journal Details

This article was published in the following journal.

Name: Meat science
ISSN: 1873-4138
Pages: 37-45


DeepDyve research library

PubMed Articles [13122 Associated PubMed Articles listed on BioPortfolio]

What's in a name? Consumer perceptions of in vitro meat under different names.

ology could enable consumers to circumvent the ethical and environmental issues associated with meat-eating. However, consumer acceptance of IVM is uncertain, and is partly dependent on how the produc...

Not 'fake' meat but 'clean'.

Exploring consumers' attitude towards cultured meat in Italy.

Cultured meat may be a novel food that would overcome the limits of conventional meat production. This paper assesses the willingness to try, buy and pay for cultured meat among a sample of Italian co...

Health-motivated taxes on red and processed meat: A modelling study on optimal tax levels and associated health impacts.

The consumption of red and processed meat has been associated with increased mortality from chronic diseases, and as a result, it has been classified by the World Health Organization as carcinogenic (...

Consumers' preferences for freezing of meat to prevent toxoplasmosis- A stated preference approach.

Consumption of raw or undercooked meat increases the risk of infection with Toxoplasma gondii. Freezing meat products can eliminate this risk. Freezing of meat may affect consumers' valuation of meat ...

Clinical Trials [3505 Associated Clinical Trials listed on BioPortfolio]

Impact of Reducing Dietary Intake of Red and Processed Meat Intake on Postprandial Lipemia in Healthy Participants

Excessive meat consumption, particularly of red and processed meat, is associated with increased risk of developing a range of chronic diseases. Meat production also significantly contribu...

Processed Meat and Colon Carcinogenesis

Colorectal cancer kills forty five people in France every day. Epidemiological studies suggest that two cases out of three could be prevented and show that processed meat intake is a consi...

Drug Risk Aversion Calculator Use to Facilitate MS Patient Self-efficacy

The investigators seek to determine if the use of a Side Effect Aversion Calculator helps patients with multiple sclerosis (MS) more comfortably and rapidly identify the disease modifying ...

Biomarkers of Processed Meat Intake

The intake of processed meat products has been linked to several adverse health outcomes. However, estimation of their intake proves difficult. This study aims at identifying biomarkers of...

Amino-acid Uptake After Meat Protein Intake

The purpose of the project is to provide evidence for the use of hydrolysed meat protein (HMP) as a protein supplement for elderly who has difficulty meeting the recommended daily protein ...

Medical and Biotech [MESH] Definitions

Management control systems for structuring health care delivery strategies around case types, as in DRGs, or specific clinical services.

Meat such as beef, pork, or lamb which contains more MYOGLOBIN than POULTRY or SEAFOOD.

The aggregate enterprise of technically producing packaged meat.

Fats present in food, especially in animal products such as meat, meat products, butter, ghee. They are present in lower amounts in nuts, seeds, and avocados.

An enduring attitude or sentiment toward persons or objects manifested by anger, aversion and desire for the misfortune of others.

Quick Search


DeepDyve research library

Searches Linking to this Article