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A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.

08:00 EDT 1st September 2019 | BioPortfolio

Summary of "A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status."

Adolescents are exposed to alcohol marketing through traditional advertising and through newer digital media channels. Cumulative marketing exposure across channels is of concern but has been insufficiently studied. This study explores the measurement of alcohol marketing exposure across channels and whether cumulative recalled exposure is independently associated with underage drinking.

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This article was published in the following journal.

Name: Journal of studies on alcohol and drugs
ISSN: 1938-4114
Pages: 563-571

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