Characters matter: How narratives shape affective responses to risk communication.

07:00 EST 9th December 2019 | BioPortfolio

Summary of "Characters matter: How narratives shape affective responses to risk communication."

Whereas scientists depend on the language of probability to relay information about hazards, risk communication may be more effective when embedding scientific information in narratives. The persuasive power of narratives is theorized to reside, in part, in narrative transportation.


Journal Details

This article was published in the following journal.

Name: PloS one
ISSN: 1932-6203
Pages: e0225968


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