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The beer goggles effect refers to heightened perceptions of attractiveness resulting from intoxication. However, research in this area has produced mixed findings and has largely been reliant on self-report measures of perceived attractiveness. This study aimed to utilize an implicit measure to assess the beer goggles phenomenon in a preregistered study. One hundred twenty-nine heterosexual U.K. university students were recruited (74 female, = 24.12 years, = 9.09 years) in real-life drinking environments (classified post hoc as sober or lightly intoxicated based on Blood Alcohol Concentration [BAC]) to conduct a spatial cuing paradigm that measured the effect of distracting stimuli on task performance. Participants were asked to determine the orientation of a letter while ignoring any incidentally presented (un)attractive facial stimuli. Sober participants appeared to find attractive faces equally distracting, regardless of whether they were being cued to look toward or away from the face-a traditional attractiveness bias. Intoxicated participants, on the other hand, appeared to find attractive and unattractive faces equally distracting. Findings highlight the possibility that the beer goggles phenomenon results from a leveling of the playing field whereby attentional biases toward attractive faces are dampened as a result of light intoxication. (PsycINFO Database Record (c) 2020 APA, all rights reserved).
This article was published in the following journal.
Name: Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors
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The dry cells of any suitable strain of SACCHAROMYCES CEREVISIAE or CANDIDA. It can be obtained as a by-product from the brewing of beer or by growing on media not suitable for beer production. Dried yeast serves as a source of protein and VITAMIN B COMPLEX.
The inspection of one's own body, usually for signs of disease (e.g., BREAST SELF-EXAMINATION, testicular self-examination).
An effect usually, but not necessarily, beneficial that is attributable to an expectation that the regimen will have an effect, i.e., the effect is due to the power of suggestion.
A pair of ophthalmic lenses in a frame or mounting which is supported by the nose and ears. The purpose is to aid or improve vision. It does not include goggles or nonprescription sun glasses for which EYE PROTECTIVE DEVICES is available.
Characteristics or attributes of persons or things which elicit pleasurable feelings.