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03:11 EST 20th February 2020 | BioPortfolio

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Showing "transADVANcis Marketing Research Consultoria" PubMed Articles 1–25 of 24,000+

Premedical Student Exposure to Pharmaceutical Marketing: Too Much, Too Soon?

Direct pharmaceutical marketing to physicians by pharmaceutical representatives is effective in changing behavior of health care providers, resulting in less evidence-based prescribing. Although much has been written about pharmaceutical marketing exposures among medical students, less is known about direct marketing exposures before students matriculate. This study examined the types of pharmaceutical representative direct marketing exposures for premedical students and where they occurred.


Infant formula and toddler milk marketing: opportunities to address harmful practices and improve young children's diets.

Children's diets in their first 1000 days influence dietary preferences, eating habits, and long-term health. Yet the diets of most infants and toddlers in the United States do not conform to recommendations for optimal child nutrition. This narrative review examines whether marketing for infant formula and other commercial baby/toddler foods plays a role. The World Health Organization's International Code of Marketing Breast-milk Substitutes strongly encourages countries and manufacturers to prohibit mar...

Psychology of word of mouth marketing.

Given the importance of online word of mouth (WOM), there has been an increasing need to understand the psychological mechanisms that underlie WOM transmission (i.e. sharing of opinions) and reception (i.e. processing of received messages). The goal of the current paper is to review some of the most recent research in online WOM (focusing on the past two to four years) as well as make suggestions regarding future research. [For earlier syntheses on WOM senders and social media marketing, see King et al., 20...


A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.

Adolescents are exposed to alcohol marketing through traditional advertising and through newer digital media channels. Cumulative marketing exposure across channels is of concern but has been insufficiently studied. This study explores the measurement of alcohol marketing exposure across channels and whether cumulative recalled exposure is independently associated with underage drinking.

Countering commercial interests: building advocacy campaigns to protect children from food marketing.

To describe the strategies used by Cancer Council NSW (CCNSW) and Obesity Policy Coalition (OPC) to influence government policy on food marketing to children. Type of programs: Comprehensive advocacy campaigns.

Exposure to Gambling and Alcohol Marketing in Soccer Matchday Programmes.

The UK's Premier League and Championship are two of the most well attended soccer leagues worldwide; however, little is known regarding exposure to gambling marketing through the matchday experience. The current study sought to quantify exposure to gambling and alcohol marketing, and responsible gambling messages within matchday programmes. Programmes for each team in the English Premier League and Championship were analysed across consecutive matchday weekends, made available to 1,269,404 match-going fans....

An analysis of e-cigarette marketing in New Zealand tobacco retail outlets prior to legislative change.

In 2017, the New Zealand (NZ) Government announced its intention to liberalise the sale and promotion of electronic nicotine delivery systems (ENDS), including permitting any outlet to sell ENDS. This research estimated the proportion of tobacco outlets selling ENDS prior to legislative change, documented ENDS point-of-sale marketing, and examined associations between ENDS availability and outlet type, area-level deprivation, study region, and proximity to a secondary school.

Incorporating Social-Marketing Insights Into Prejudice Research: Advancing Theory and Demonstrating Real-World Applications.

Prejudice researchers have proposed a number of methods to reduce prejudice, drawing on and, in turn, contributing to our theoretical understanding of prejudice. Despite this progress, relatively few of these methods have been shown to reliably improve intergroup relations in real-world settings, resulting in a gap between our theoretical understanding of prejudice and real-world applications of prejudice-reduction methods. In this article, we suggest that incorporating principles from another field, social...

Post-marketing safety-related regulatory actions on first-in-class drugs: A double-cohort study.

New first-in-class (FIC) drugs with novel mechanisms of action may be highly effective, but lack adequate safety information, and therefore may be associated with crucial post-marketing safety issues. The objective of this study was to evaluate the post-marketing risk of FIC drug with comparison occurrence of Post-marketing safety-related regulatory actions (PSRAs) due to FIC drugs to that due to other new drugs.

Neighborhood Disparities in the Availability, Advertising, Promotion, and Youth Appeal of Little Cigars and Cigarillos, United States, 2015.

Between 2012-2016, sales of cigars increased by 29% in the United States. In small local studies, greater LCC availability and marketing has been documented in neighborhoods with a greater proportion of Hispanic and Black residents, and near schools. This national study of cigarette retailers assesses whether LCC availability and marketing at the point of sale is associated with neighborhood racial, ethnic, income, and percent youth demographics.

Content analysis of online product descriptions from cannabis retailers in six US states.

As the purchase of cannabis becomes legalized in US states, cannabis marketing presents an unexplored regulatory landscape. Research examining other consumer products indicates marketing informs consumer product perceptions, use expectancies, and behavior. The current study examined how cannabis products are described on US cannabis retailer websites.

Internet Alcohol Marketing Recall and Drinking in Underage Adolescents.

Evidence suggests that adolescents are exposed to alcohol marketing in digital media. We aimed to assess recall of Internet alcohol marketing and its association with underage drinking.

The Medical Marijuana Industry and the Use of "Research as Marketing".

xposure to fast-food and sweetened-drink marketing at community sports clubs in Australia.

Effectiveness of biodiversity-conservation marketing.

Conservation marketing holds potential as a means to engage audiences with biodiversity conservation and help to address the human dimensions of biodiversity loss. Empirical evaluations of conservation marketing indicatives are growing, so we reviewed the literature on this research to inform future directions in the field. We used a systematic search strategy to identify studies that evaluated the effects of conservation marketing interventions (techniques and campaigns) on psychosocial outcomes, categoriz...

Electronic cigarette online marketing by New Zealand vendors.

To examine the characteristics of the online marketing environment and the presence of safeguards to protect children from e-cigarette (ENDS) experimentation and uptake in New Zealand.

Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals.

Online shopping festivals play a significant role in consumers' purchase decision and have been the focus of much research and many marketing practices. However, research has yet to explore which product categories can promote consumer purchase intention during online shopping festivals. This study carried out a neurophysiological experiment with event-related potentials (ERPs) to investigate the mechanism of participants' purchase intention for two classic product categories (utilitarian products (UP) and ...

Social Media Marketing: What Do Prospective Patients Want to See?

Presently, access to platforms like Instagram, Facebook, Twitter, or Google+ is near ubiquitous, providing an audience of almost 3 billion people. Society is dramatically changing, which marks the evolution of marketing strategies by plastic surgeons and aesthetic doctors alike. This unknown territory provides excellent opportunities, but many pitfalls as well, still leading to uncertainty in the most effective manner to promote ones practice/services.

Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods.

To investigate the transfer of marketing knowledge and infrastructure for targeting racial/ethnic minorities from the tobacco to the food and beverage industry in the United States. We analyzed internal industry documents between April 2018 and April 2019 from the University of California San Francisco Truth Tobacco Industry Documents Library, triangulated with other sources. In the 1980s, Philip Morris Companies purchased General Foods and Kraft Foods and created Kraft General Foods. Through centralized ma...

An objective methodology capturing online commodity marketing and other harms.

Increasingly life is lived online, yet little is known about the actual nature and extent of online content that people view due to the difficulty of recording real time exposure. This includes people's exposure to harmful commodity marketing. This study aimed to develop a methodology to assess the nature and extent of exposure to, and engagement with, unhealthy commodity marketing and other public health harms online, particularly children's exposure. A convenience sample of 16 young adult participants (ag...

Marketing exposure and smokeless tobacco use initiation among young adults: A longitudinal analysis.

This study examines the relationships between self-reported exposure to smokeless tobacco marketing and initiation/onset of smokeless tobacco use/susceptibility at 6-month follow-up, among a cohort of young adults in urban Texas.

A comparison of EMA and FDA decisions for new drug marketing applications 2014-2016: concordance, discordance and why.

The Food and Drug Administration (FDA) and European Medicines Agency (EMA) have robust scientific and technical collaborations. As a window to the impact of these activities we compared the agencies' decisions on drug marketing applications. Decisions were compared for 107 new drug applications with a regulatory outcome at both agencies in the period 2014 to 2016. Further analysis addressed individual applications for which the agencies had differing outcomes in terms of marketing approval, type of approval...

Online media use and HPV vaccination intentions in mainland China: integrating marketing and communication perspectives to improve public health.

This study investigates the role of media in shaping human papilloma virus vaccination intentions in mainland China by applying both communication and marketing-focused theoretical frameworks in order to better understand ways to increase vaccine uptake across young men and women in China. An online survey (N = 359) revealed direct effects of online information consumption on perceived scarcity of the vaccine, as well as an indirect effect via perceived influence of media on others. Scarcity perceptions...

Building Your Practice: Hot Topics.

Why do some patients chose one orthopaedist for their care, and yet others find themselves in the lobbies of competitors? On the surface, it might look as if some competitors are spending more money and exerting more time marketing their practice to referral sources. In some cases, that might be true, but in most cases, there are so many variables in play that drive volume, reimbursement, and a competitive position. Understanding several topics focused on building, growing, and managing a thriving orthopaed...

Effects of Family-Centered Media Literacy Training on Family Nutrition Outcomes.

Parents frustrated about food marketing influences need media management skills to challenge marketing messages and interpret factual content. We tested a media literacy-based, family-centered intervention to reduce effects of appealing, but unrealistic, food marketing. We hypothesized that participation would facilitate family discussion that improves the home dietary environment and increases youth consumption of fruits and vegetables. Parent-child (age 9-14) dyads (N = 189) participated in a matched-...


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