Messages for Increasing Dairy Consumption

2015-10-27 14:08:23 | BioPortfolio


Over 35,000 Canadians, 65% of men and 72% of women aged 31-50 years fail to consume the recommended number of milk and milk product servings (≤2 servings per day). Given the wide range of health benefits associated with increased dietary intake of milk and milk products the objectives of this study were to conduct a prospective, 5-arm randomised controlled trial in order to test the effectiveness of a variety of messages for increasing milk and milk product consumption in men and women aged 30-50 years old. The five arms consisted of 4 messages that contained slightly different content specifically: 1) gain-framed message condition, 2) loss-framed message condition, 3) self-regulatory efficacy-enhancing message condition, 4) gain-framed and self-regulatory efficacy-enhancing message condition and 5) loss-framed plus self-regulatory efficacy-enhancing message condition. It was hypothesised that those who receive self-regulatory efficacy-enhancing information would consume more dairy than those who received messages without such information. Second, those who received gain-framed messages would consume more dairy as compared to those who received loss-framed messages. Third, those who received gain-framed messages that include self-regulatory efficacy-enhancing information would consume the most dairy in comparison to the other four conditions.

Study Design

Allocation: Randomized, Endpoint Classification: Efficacy Study, Intervention Model: Parallel Assignment, Masking: Single Blind (Subject), Primary Purpose: Supportive Care


Dietary Modification


Gain-Framed, Loss-Framed, Self-Regulatory Efficacy, Gain-Framed + Self-Regulatory Efficacy, Loss-Framed + Self-Regulatory Efficacy


Health and Exercise Psychology Laboratory
British Columbia
V1V 1V7




University of British Columbia

Results (where available)

View Results


Published on BioPortfolio: 2015-10-27T14:08:23-0400

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Medical and Biotech [MESH] Definitions

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