Safe Water Techniques in Kenya

2014-07-24 14:20:20 | BioPortfolio


Consumer preferences for POU technologies vary across consumers and products, and largely determine their adoption and subsequent usage. This is a marketing study that asks which products consumers prefer and why, and what is their willingness to pay, as understanding this is crucial to attain their widespread adoption and usage.


Visit 400 households and distribute 1 of 3 different POU technologies on randomized basis for a two-month trial. Cycle each household through trials with all 3 technologies in random order such that at the end of 6 months all households have experienced 2-month trials with each technology.

Study Design

Allocation: Randomized, Control: Active Control, Intervention Model: Crossover Assignment, Masking: Open Label, Primary Purpose: Prevention


Consumer Willingness to Pay for POU Products


biases towards products


Care Kenya




University of California, Berkeley

Results (where available)

View Results


Published on BioPortfolio: 2014-07-24T14:20:20-0400

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