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Stayin' Alive, in the cardboard city

07:25 EDT 27 Aug 2013 | British Medical Journal

A head to head article this week asks: "Does celebrity involvement in public health campaigns deliver long term benefit?”. The British Heart Foundation’s Hands Only CPR campaign, featuring Hollywood actor Vinnie Jones, seems to be having positive effects. Maura Gillespie, head of policy and advocacy at the BHF, explains why. Also this week, care...

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