Advertisement

Topics

GameStop launches campaign to benefit Make-A-Wish® with live wish reveal

04:32 EDT 31 Aug 2017 | PR Newswire

GRAPEVINE, Texas, Aug. 31, 2017 /PRNewswire-USNewswire/ --"You're going to WrestleMania®!" Those were the words 12-year-old Make-A-Wish kid Solomon heard from WWE Announcer Renee Young and WWE Superstar Dean Ambrose today as his wish was revealed in front of nearly 4,000 GameStop store leaders at the company's annual Store Leader Conference and EXPO in Las Vegas. Solomon, who battles muscular dystrophy, wished to go to WrestleMania. Now, thanks to those nearly 4,000 store leaders, GameStop guests, and WWE, his wish will come true. Solomon's wish serves as the kick-off for GameStop's annual point-of-sale campaign benefiting Make-A-Wish®.

GameStop, announced today, the launch of its fourth annual in-store donation campaign benefiting Make-A-Wish. The campaign runs in the U.S. and Canada from August 30October 31. Funds raised during the campaign help grant wishes for children battling critical illnesses like Leeanna, 15, who recently had her wish for an electronics shopping spree granted at GameStop.

In celebration of 10 years of partnership, GameStop and its family of brands invites customers to help make more wishes like Leeanna's and Solomon's come true. Customers can donate $1, $5, or $10, or "round up" their total bill at checkout. One hundred percent of all customer donations collected during the campaign dates at GameStop, ThinkGeek and EB Games Canada stores, and on gamestop.com will be donated to Make-A-Wish. The company's tech brand stores including Spring Mobile and Simply Mac will collect in-store donations from Nov. 1 through Dec. 31.

"It has been our company's distinct pleasure to help grant shopping spree wishes in our stores nearly every day. Together with our guests, we are committed to raising even more donations for Make-A-Wish so that they can continue to provide a lifetime of happy memories for kids fighting big illnesses," said Rob Lloyd, chief financial officer of GameStop and Make-A-Wish North Texas board member.

As a thank you for donating, customers at GameStop and EB Games stores will receive:

  • GameStop PowerUp Rewards members will score triple PowerUp Rewards Points on donation amounts of $1 or more from August 30October 31.
  • EB Games Edge Rewards members earn 100 bonus Edge Rewards Points on donation amounts of $1 or more from August 30October 31.

"Research is showing that wishes can truly be a transformative part of a wish child's medical journey and it is a privilege to work with partners like GameStop who truly understand the power of a wish come true," said David Williams, president and CEO of Make-A-Wish America. "Make-A-Wish needs everyone's help to grant more wishes for children with critical illnesses and GameStop's campaign provides a simple way for customers to help make a lasting impact on the lives of wish children and their families."

View original content with multimedia:http://www.prnewswire.com/news-releases/gamestop-launches-campaign-to-benefit-make-a-wish-with-live-wish-reveal-300512013.html

SOURCE Make-A-Wish(R)

NEXT ARTICLE

More From BioPortfolio on "GameStop launches campaign to benefit Make-A-Wish® with live wish reveal"

Quick Search
Advertisement
 

Relevant Topics

Muscular Dystrophy
Muscular dystrophy is a group of degenerative inherited disorders causing muscle weakness and loss of muscle tissue. The different types are Becker muscular dystrophy, Duchenne muscular dystrophy, Emery-Dreifuss muscular dystrophy, Facioscapulohumeral mu...

Pediatrics
Pediatrics is the general medicine of childhood. Because of the developmental processes (psychological and physical) of childhood, the involvement of parents, and the social management of conditions at home and at school, pediatrics is a specialty. With ...

Collaborations in biotechnology
Commercial and academic collaborations are used throughout the biotechnology and pharmaceutical sector to enhance research and product development. Collaborations can take the form of research and evaluation agreements, licensing, partnerships etc. ...